Blow Dry Pass Mission
Seamlessly introduce, on demand convenience for women around the world to attain lifestyle goals on their terms.
Blow Dry Pass was first set up in 2016 by Matt Sockalingum in his salon as a service to their customers as a reward and loyalty scheme. After a few weeks of operating the unlimited blow dry service, it became very clear that this was something which customers found enhanced their day and saved them lots of time too. The benefits of Blow Dry Pass were too good to keep local and Matt looked to make this into a service available to everyone! The challenge was how to make this as convenient and consistent as it was for Matt’s local customers. Feeling good and saving time should be effortless and various design ideas were developed to smash this. After a few attempts, finally a delivery method using a mobile app, and location partners where people already loved going was developed. Fast forward to today, and the app has been designed with you in mind….busy, working and with hectic lifestyles. Live booking technology allows customers to see what appointments are available and using the app’s GPS functionality, will locate the closest counter for your convenience.
Blow Dry Pass counters will be available on demand in your favourite places that you already live, work and socialise. Your favourite department store, your gym and your other high street favourites are becoming Blow Dry Pass partners where you can experience the happiness a professional blow dry brings.